CONTENT STRATEGY FOR B2B SAAS
Content that shows what only your “product” can do.
B2B SaaS content strategy for product-led, BOFU, and AI-search content.
6+ years helping SaaS & productized-service teams build content systems that drive activation, conversion, and retention — from strategy through hands-on execution.
FEATURED
What clients say about me
Ben Sailer
Director of Inbound Marketing, WordPress.com
“There are few writers in the B2B SaaS space that I would recommend over Anam. When I was managing blog content at WordPress.com, she sent us a pitch for a post that included a full downloadable ZIP file with actual templates users could upload to their own sites, making it easy to implement the guidance given in her post. It’s rare to see that level of effort put into a pitch and the final post delivered above expectations too. I would not hesitate to recommend Anam to anyone who needs expert-level content support.”
Vukasin Vukosavljevic
CMO, HeyReach · Ex-Head of Growth, Lemlist
“Anam is a brilliant copywriter. She is diligent, thorough, and possesses a strong work ethic. She pays attention to detail, goes the extra mile, and has curiosity — all qualities you would want in your content team. Her articles are typically spot-on from the first draft, minimizing back-and-forth. I highly recommend her!”
Bojana Vojnović
Head of Content, HeyReach
“Anam is one of my favorite content strategists and writers. She consistently goes above and beyond — both in depth and breadth. She grows remarkably after every round of feedback, and she is exactly the type of person you can always rely on to (over)deliver, even when topics are highly technical or complex.”
Sydney Triggs
Head of Content, Flying Cat Marketing
“Anam is a great writer with a fantastic attitude — she’s genuine, receptive to feedback, and cares about delivering high-quality work everyone is happy with. She’s also very organized, has never missed a deadline, and communicates well. I really enjoy working with Anam and would recommend her to anyone looking for a solid freelance writer!”
Mukesh Kumar
Growth Manager
“Anam is a great example of a writer who does deep research and splendid writing. Her writing is clear and persuasive. Done some great work for us!”
Emily Willis
Content Manager, Get Marlee
“Anam is a writer who can be relied upon to deliver detailed and well-researched pieces on complex SAAS topics. Anam is lovely to work with and always delivers on time.”
Selected work
ORIGINAL RESEARCH
LinkedIn Outreach Benchmarks: 96,051 LinkedIn Campaigns Analyzed
HeyReach benchmark report
Services
How I can help
PLC Strategy
I build scalable product-led content strategies and production workflows tailored to SaaS teams — for clarity, velocity, and measurable growth.
Content Systems
I set up end-to-end content systems — publishing, governance, and performance tracking — that keep messaging consistent as you scale.
Advisory
Practical, data-driven guidance on product-led growth, positioning, and content/GTM alignment.