Author: Anam Hassan
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How to improve AI visibility — without blindly creating more content
TL;DR: Pick the commercial topics that matter, build prompts from real buyer questions, and baseline your visibility. Diagnose the actual gap before acting: content, SEO, retrievability, evidence, third-party sources, positioning, or brand demand. Fix that layer, then track topic visibility and business impact. There’s too much content online about how AI search is changing, but…
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How to Build a BOFU Content Strategy Around What Your Buyers Actually Need
I see so many B2B SaaS companies going after BOFU keywords, and their entire strategy is: copy the SERP and add some product mentions. And this gets my blood boiling every time. If an important BOFU keyword matters commercially but your brand isn’t ranking for it, simply writing a post targeting it won’t work. First,…